Top 7 tips to get the most out of the exhibition The key to a successful exhibition is planning ahead and planning for every occasion.
Tip 1. Stand design Depending on the booth design, it’s a good idea to set up the booth and artwork in the office space before going to the event if it’s your first time. This will highlight the complexity of the stand, how long it takes to set it up, and how many people you need to help set it up. It will also give the people building the stand the confidence to know all the tips and tricks and which bits to put in first and which bits won’t survive without. This will save plenty of time on setup day.
Tip 2. Extra If the stand requires lighting or electricity, check if it is supplied and if you need to purchase or request another supply. It is doubtful that this can be requested on the day or day of setup. If your stand requires electricity for a TV or laptop and this is not available, it will not look professional.
Tip 3. Promotional items Make sure you have enough promotional items and all the freebies for the days you exhibit. There’s nothing worse than saying “free XYZ with any signup today” and then having to explain that you ran out. Also check with the promoters if there is anything you cannot give away for health and safety reasons. These badges may be harmless to most, but it’s definitely worth checking first.
Tip 4. Stand out with your stand You need to attract visitors to your stand with promotional products, great layout and presentation. Think about getting the maximum capacity of visitors to your stand without overcrowding. You need a stand (branded, of course) where people can fill out their information without having to look for something to lean on. If possible, consider several places where people can rest and where you can chat and promote without anyone feeling too tired.
Tip 5. Check the floor area Don’t be tempted to go ‘a little’ over your floor space – we’ll notice and point it out.
Tip 6. It’s not a party Don’t have any promotional music so loud that you can’t hear your visitors and potential leads. If people have to shout, they have a chance to go somewhere quieter.
Tip 7. Have fun Most importantly – have fun. If the people at the booth are having fun, smiling and looking approachable, it will encourage people. Don’t sit and read a book and expect people to come to you. – An extra tip that needed to be emphasized – plan, check and finally check that you have everything before you go to the show. This includes installation materials, pens, phones as well as promotional items. Exhibitions can be long days and stressful if you don’t plan ahead.
You can have the best display graphics and fantastic products to promote. However, if you’ve forgotten some key items or ignored or lost set-up instructions from exhibition designers, it can quickly become a race against time, with the overall quality of the presentation suffering.
Why choose Interior Today as Exhibition Stand Contractor?
Designers at Interior Today design exclusive exhibition stands that are further built under the industry rules, regulations, and standard technology. Our exhibition experts and dedicated project manager ensure to offer end-to-end exhibition-related solutions to the clients round the clock. Other than that, show stand & graphic designers research and invest their creative mind to come up with the client’s bespoke exhibition stand. In order to come up with innovative stand design ideas and deliver business-oriented, our team does critical research in the client’s industry type to understand the respective business. Being the prominent exhibition booth builder company in Dubai, Interior Today makes sure to execute flawless exhibition stands. Also, we offer custom exhibition booth builder Dubai including exclusive two-storey stands and elite country pavilion stands.