Date: 12 – 14 May 2024

Venue: Melbourne Convention & Exhibition Centre, Melbourne, Australia

Exhibit At Melbourne International Coffee Expo 2024 || Interior Today

The Melbourne International Coffee Expo (MICE) 2024 is scheduled to take place from May 12 to 14, 2024, in Australia. MICE has earned a renowned reputation across the Asia Pacific region as the premier and most dynamic coffee-centric event. This 11th annual event provides an extensive exhibition, serving as a vital platform bringing together café proprietors, roasters, equipment producers, and service providers, fostering genuine business prospects. With nearly 11,000 participants in 2023, visitors can expect unparalleled features where education, innovation, and experience collide under one roof.

The event offers opportunities to interact with producers, roasters, and other industry professionals, showcasing the best of the Australian specialty coffee industry and beyond. Notably, MICE2024 will host the second edition of Australia’s Richest Barista, where competitors stand a chance of winning a cash prize. Exhibitors at MICE2024 will include coffee production companies, manufacturers, sellers, dealers, distributors, exporters, and various other professionals related to the business of coffee.

Moreover, the event extends beyond pure business as Melbourne Coffee Week is a part of the experience, offering a week-long celebration of all things coffee. Additionally, MICE is expected to attract close to 11,000 attendees in 2024, making it a must-attend event during Melbourne Coffee Week. This illustrates that the Melbourne International Coffee Expo is an essential meeting place for industry professionals and coffee aficionados, providing myriad opportunities for networking, learning, and experiencing the best in innovative coffee culture

How to Select the Right Exhibition Stand Builder for the next exhibition? Interior Today

Some general tips and considerations to help you prepare for your upcoming exhibition stand design and planning at Melbourne International Coffee Expo 2024 Australia:

  1. Start with a clear objective: Determine what you want to achieve from the exhibition. Is it to generate leads, increase brand awareness, or launch a new product? Once you have a clear objective, it will be easier to plan and design your stand accordingly.
  2. Understand your target audience: Who are the visitors attending the exhibition, and what are their interests and preferences? Ensure that your stand design and messaging appeal to your target audience.
  3. Research the exhibition space: Gather information about the exhibition space, including the layout, size, and location of your stand. This information will help you design an effective and efficient stand that maximizes your space and attracts visitors.
  4. Create a unique and eye-catching design: Your stand design should be visually appealing and communicate your brand message effectively. Use colors, graphics, and other design elements to create a unique and memorable experience for visitors.
  5. Plan your marketing and promotional activities: Plan your marketing and promotional activities in advance, including social media campaigns, email marketing, and other outreach efforts to generate buzz and attract visitors to your stand.
  6. Train your staff: Ensure that your staff is well-trained and knowledgeable about your products and services. They should be able to engage visitors and answer any questions they may have.
  7. Follow up after the exhibition: Don’t forget to follow up with leads and contacts after the exhibition. Send them personalized emails, make phone calls, or schedule meetings to continue building relationships and converting leads into customers.

Why Should You Choose Interior Today As Exhibition Stall Designer & Contractor At Melbourne International Coffee Expo 2024?

Interior Today and its team are prepared to design and build exhibition stands and booths at the Melbourne International Coffee Expo 2024 in Australia. Attending this event offers numerous benefits, including:

1. Networking: It provides a platform to connect with industry professionals, suppliers, and coffee enthusiasts from around the globe.
2. Learning Opportunities: Attendees can participate in workshops, lectures, and competitions to enhance our knowledge and skills in the coffee industry.
3. Showcasing Innovations: Exhibitors can showcase our products, services, and innovations to a diverse audience.
4. Industry Insights: Gain insights into the latest trends, technologies, and practices shaping the specialty coffee sector.
5. Inspiration: Immerse yourself in the vibrant coffee culture of Copenhagen and draw inspiration from the city’s progressive approach to business, design, and sustainability.

By attending the Melbourne International Coffee Expo 2024 event in Australia, participants can engage with a dynamic community of coffee professionals, experience cutting-edge competitions, and stay abreast of industry developments while enjoying the rich coffee culture of Australia.

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Date: 12 – 14 May 2024
Venue: Melbourne Convention & Exhibition Centre, Melbourne, Australia

Call us right away and get to know more about our services: To get a free design proposal call us at +91-9899771903 or email at


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