Date: 07 – 09 September 2021

Venue: Abu Dhabi National Exhibition Centre

Website: www.sialme.com

With 20,000 professional buyers and up to 500 carefully selected hosted VIP buyers. SIAL Middle East, From 7th- 9th September 2021, is the perfect hub to show your innovations and successfully establish your company in the region.

Fully supported by the Abu Dhabi government, SIAL Middle East provides US exporters with the opportunity to meet with key food and beverage buyers out-of and throughout the Middle East, North Africa, and India. In 2019, over 5,000+ dedicated introductions & meetings took place through the Hosted Buyer introduction suite.

The 2019 edition was Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, Chairman of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the 10th anniversary edition of SIAL Middle East, one of the largest food, beverage and hospitality events in the region, and the fifth edition of Abu Dhabi Date Palm Exhibition (ADDPE) concluded at the Abu Dhabi National Exhibition Centre, facilitating a huge number of trade deals valued over AED 7.2bn during the three day event. The event drew 23,000 industry experts and unique visitors with a growth rate of 13% from last year, from more than 50 countries.

The exhibition was the biggest edition since its launch in 2010 and the event was organised by Abu Dhabi National Exhibitions Company (ADNEC) in cooperation with French “Comexposium” Group, one of the largest international exhibition and conference organisers, and in strategic partnership with ADAFSA under the theme “Defining Innovation in the Food, Beverage & Hospitality Industry”.

The total area of the exhibition increased to 22 thousand square metres, a growth rate of 22% compared with the area allocated for the previous edition, which amounted to 18 thousand square metres. The number of new exhibitors doubled to reach 16, in comparison to 8 last year. Number of participating countries have increased by 20%. Event Features increased by 67% to reach 15 features.

This year, SIAL ME witnessed an increase of 10% in the number of UAE exhibition companies that has reached to 76 exhibitor. Additionally, the total space of UAE pavilions increased to 3,373 square metres, which represent growth of 54% compared to last edition.

Exhibiting at SIAL Middle East

Now in its 11th year, SIAL Middle East 2020 aims to further strengthen its positioning as a platform to meet quality buyers in a trade-business friendly environment. The event will continue to build on the exceptional success of the last edition, featuring more than 1,000 exhibitors and brands, 23,000 unique visitors and 550 fully hosted buyers.

Part of the SIAL Network, SIAL Middle East is backed by over 50 years of experience, industry know-how and a broad international network of 9 leading B2B events. SIAL is the meeting place for almost 17,000 exhibitors from more than 119 countries and 700,000+ visitors from 200 countries, making it the world’s n°1 food exhibition network.

Why exhibit?
  • Face-to-face conversations are still the best way to do business in the Middle East!
  • Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters.
  • SIAL Middle East is an authentic business-class event
  • Meet leading dealers, distributors and F&B companies from all over the region in a relaxed trade-business environment.
Visiting SIAL Middle East

SIAL Middle East provides you with the perfect platform for sourcing food, beverage and hospitality products and services in a trade-friendly business-class environment. You will get an opportunity to meet exhibitors in a relaxed setting to discuss your procurement requirements in detail. At the 2020 edition of SIAL Middle East, expect to witness:

1,143+ EXHIBITORS & BRANDS FROM MORE THAN 50 COUNTRIES
550+ INTERNATIONAL AND LOCAL HOSTED BUYERS
23,000+ ATTENDEES OVER 3 DAYS EXHIBITION

Entry to SIAL Middle East is free-of-charge and open to industry professionals from the food, drink, hospitality and catering sectors.

WHO IS SIAL MIDDLE EAST FOR?

Retail and trade

  • Central purchasing group
  • Distributor/agentDuty-free
  • Gourmet food store
  • Grocery or convenience store
  • Import-export/tradeRetailer
  • Supermarket, hypermarket
  • Wholesaler.

Catering and foodservice

  • Caterer, reception-planner
  • Distribution/wholesale for catering and foodservice
  • Hotel
  • Institutional/contract catering and foodservice
    Restaurant and café.

Food manufacturer or processor

  • Food manufacturer
  • Food processing/packaging.

Service provider

  • Agency/consultancy
  • Education/teaching
  • Government/trade association
  • Laboratory/research
    Media

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