FITUR is the first appointment of the year for the world’s tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. At its 2020 staging, FITUR has surpassed it’s participation record with 11,040 companies from 165 countries and regions, 150,011 trade visitors and 111,089 visitors from the general public.

You have to be at FITUR: a unique forum for promoting brands, presenting new products, learning about the latest trends and filling your agenda with new contacts and opportunities.

Date: 19 – 23 May 2021

Venue: Madrid, Spain

FITUR is Business

Five very busy days at the global tourism industry’s leading business forum.

Five days that translate into hundreds of opportunities to make contacts, start projects and make agreements. We help you to make the most of your participation and reach professionals with a high level of decision-making capability in any tourism segment: 38% chairmen/general managers, 34% marketing/sales/commercial managers and 21% sales/consultant executives.

At FITUR you also meet people unexpectedly, and that leads to great new ideas and sources of business. The presence of more than 5,300 media is evidence of the level of expectation this event creates in the industry: take advantage of media coverage to promote your destination or business.

FITUR is cutting edge

FITUR encompasses technology, the future and sustainability.

FITUR deals with industry-wide, cutting-edge topics such as Big Data, artificial intelligence, smart tourist destinations, and start-ups.

In addition, FITUR has launched the FITUR Next observatory to act as a guide for identifying future tourism trends and to disseminate guidelines that can bring benefits for visitors, residents, destinations and the environment, economically, socially, culturally and environmentally.

Why visit FITUR?

To make new contacts and expand your network, to increase business opportunities: to meet new suppliers and customers and strengthen existing business relationships.
For inspiration and information about the specialist sectors offered by FITUR participants.
To stay up to date with new market and sector trends and with the programme of conferences and technical sessions.
To enjoy the city of Madrid and its region: more than 69,000 m² of exhibition space in the world capital of Tourism and headquarters of the United Nations World Tourism Organization (UNWTO).

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