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Why should you even bother going to a trade fair? They’re usually boring and a waste of time, right? Actually, the opposite is true: Trade fairs are excellent for both the customer and the dealer. Here are a couple of benefits of a trade fair.
For the Dealer: Increase Your Exposure
Dealers get a huge amount of exposure at a trade fair. This is always a good thing because the customer can’t buy your product or service if they don’t know about it! You will undoubtedly get a large number of contacts just by being there, and these contacts can be followed-up with and eventually turn into sales. There are lots of ways to increase your exposure at a fair, but the most important ways are with your booth and with your personal interaction.
Your exhibit booth will speak volumes to the customer before they ever approach and start talking to you. By having a display that attracts the customer’s attention, your time at the fair will surely be profitable because your display is actually interesting, as opposed to others’ booths which might be duller. It is important that your display be professional, well-organized, and informative, or else it will reflect poorly upon your company and service.
In addition, your personal interaction with visitors will be an indispensable part of your time at the fair. If you have someone who can watch your booth and take care of customers, you should wander around and try to meet customers who might be interested in your product or service. The visitor may have passed up your booth, or perhaps never made it around your way, but by taking the initiative and approaching them first, you will appear confident and interested in them as a person.
For the Customer: Expand Your Horizons
From the customer’s perspective, it’s worth it to go to a trade fair because you will be able to see all the different products and services that are out there. What would happen if you were sitting at home while everyone else got the latest product from the fair? You would miss out and be one step behind. Also, companies may offer discounts to customers they met personally at a show.
The benefits of a trade show are numerous. Resolve to attend your industry’s fair this year!