Date: 1 – 4 September 2021

Venue: Germany, Friedrichshafen

Eurobike is the biggest trade show dedicated to the international bicycle market. Last year, it brought together 1400 exhibiting companies and 39,834 trade visitors from 99 countries. Eurobike 2021 will be held on 1 – 4 September and is expected to match the previous records with approximately 100 new exhibitors. Once again, Messe Friedrichshafen will be home to the innovations in the cycling sector.

Between 1 – 4 September, Eurobike 2021 will mark the 29th major meeting of the international bike industry. After the cancellation of the fair dates in 2020 due to the coronavirus crisis, the upcoming Eurobike edition will be crucial for the re-establishment of personal contact between professionals. The organisers from Messe Friedrichshafen are already working hard to ensure the safe and seamless running of the event, expecting to welcome over 60,000 professionals.

The annual Eurobike showcase features over 1,400 exhibitors who present their high-quality offers in five topic areas: Urban Mobility, Sport Performance, Global Network, Business Solutions and Bike Community. The comprehensive offer spans electric and mountain bikes, accessories and repair equipment, protective gear, cycling clothing, as well as bicycle workshop and retail solutions.

Replete with B2B opportunities, Eurobike is a leading hub for the bike trade, creating the perfect environment for industry insiders and manufacturers to establish lucrative partnerships. The show generates added value for the industry with plentiful ideas and solutions for ways through which businesses can better connect with the end customer. The four days of Eurobike 2021 will also feature the customary special programme of talks, presentations and workshops, alongside the Eurobike Award showcase.

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What makes it special

Eurobike’s format enables companies to meet in a business-focused environment. The bike industry gathers for four days of exclusive premieres, presentations, networking activities and a conference worth attending on its own right. The first tree days are reserved to the trade audience only, while on the festival day Eurobike Friedrichshafen is open to the general public. The trade show brings young companies under the spotlight through the recently launched Eurobike Start-up Academy. It features workshops, seminars, special events and information on funding.

EUROBIKE gives you all the adrenaline and excitement you’d expect from an event dedicated to the innovations in the competitive cycling industry. There will be top brands showcasing their anticipated bicycles, clothing and equipment to an even larger crowd in Friedrichshafen, Germany. The full product portfolio expands to BMX, bicycle models, electric bikes, mountain biking, tools and accessories, protective gear, cycling clothing as well as repair equipment.

  • The EUROBIKE Award is one of the most coveted ways to gain recognition.
  • There’s a dynamic fashion show to bring all the recent trends to life.
  • The audience has steadily been climbing and right now there are over 37,000 visitors.
  • Practical application is the foundation of the trade show, which is why all eyes will be on the DEMO AREA.

EUROBIKE will present you with numerous networking options as well as the chance to research the best products, emerging trends and meet new customers. Don’t forget to attend Demo Day, the event that puts to the test all manners of bikes, be they road or folding ones. You have the perfect opportunity to expand your reach to new markets as buyers will come from as far as Hong Kong, China, the Canary Islands, Canada, Australia, Singapore, Thailand, Shri Lanka and South Korea.

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